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Ideas on AI, growth, and the human edge.
What we're learning from running marketing at scale — and from a community of 200,000+ professionals navigating the same shift you are.
Wiley · 2025
Featured · Book
Chief in Tech
Our founders' book, published by Wiley — a decade of insight into how careers, communities, and companies grow in technology, and how leaders break through.
About the authors →Start here.
Plain-English explainers on how we think about modern, AI-powered growth.
The State of AI Talent 2026: the leadership signal
First-party signals from a 200K-member community: executive engagement with AI leadership forums nearly quadrupled year over year, while AI-specific talent programming remains scarce.
Chief in TechPersonal Brand = (Authenticity + Expertise) × Visibility
The personal-brand formula from Chief in Tech (Wiley, 2025): why authenticity plus expertise counts for nothing until you multiply it by visibility.
PlatformWhat a “growth operating system” actually is
Why owning connected marketing infrastructure beats renting a stack of disconnected SaaS tools — and how a growth operating system makes campaigns compound instead of restarting from zero.
FrameworksFive frameworks for enterprise growth — and when to use each
Amplify, Elevate, Attract, Engage, Connect — why productized frameworks beat generic “services,” and how to choose the right entry point for your goals and budget.
Case StudiesWhat enterprise marketing programs look like at scale
Inside multi-year programs for brands like GE HealthCare, EY, and Schneider Electric — what enterprises actually buy, why programs renew, and what procurement will ask.
TrustHuman-in-the-loop AI, in practice
How Humenta uses AI to move faster without giving up judgment, taste, or accountability — the actual workflow, the ship gates, and why enterprise brands require it.
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